Digital Media: Life-Changing Online. Creative Section

Into the Gloss

  • Felice McDowell Central Saint Martins and the London College of Fashion, University of the Arts

Abstract

‘The Top Shelf’ and ‘#ITGToPSHELFIE’ are both webpages of the beauty/ fashion blog ‘Into the Gloss’ (ITG), founded by Emily Weiss in 2010. I have chosen to consider two pages from the same site as the ways in which they are similar and different present another instance of how digital fashion media participates in the fashioning of life. Although men have appeared on both pages, I have focused upon the blogs’ female participants.

Author Biography

Felice McDowell, Central Saint Martins and the London College of Fashion, University of the Arts
Felice McDowell is an Associate Lecturer in Fashion History and Theory at Central Saint Martins and in Cultural and Historical Studies at the London College of Fashion, University of the Arts London. Her current research interests are in methodologies of fashion history, archival research, critical theory, life writing, and the visual and textual representation of fashion “work”. She has been published in the journals Fashion TheoryPhotography & Culture, Clothing Cultures, a/b: Auto/Biography Studies and About Performance. She is co-editor of Fashioning Professionals: Identity and Representation at Work in the Creative Industries (Bloomsbury, 2018). Email: f.mcdowell@fashion.arts.ac.uk.    
Published
2019-07-20
Section
Digital Media: Life-Changing Online. Creative Section